5 benefits of combining SEO and PPC - Search Ads into a comprehensive strategy
Thanks to the renaissance of digital marketing, businesses have access to a wide range of marketing channels to promote their offerings. SEO and pay-per-click (PPC) advertising are two popular digital marketing strategies that help businesses increase their online visibility and drive traffic to their websites. When you combine these methods, the results are even stronger.
In this article, we’ll explore the 5 benefits of combining SEO and PPC into one comprehensive marketing strategy.
1. Increased Visibility on Search Engine Results Pages
One of the primary benefits of combining SEO and PPC is increased visibility on search engine results pages (SERPs). SEO involves optimizing your website and content to rank higher in organic search results, while Search Ads involves paying for ads to appear at the top of search results pages. By using both strategies, your brand can dominate the SERP, making it more likely for users to click on your website. According to a study by Google, having a ppc ad and an organic result on the same SERP can increase clicks by up to 96%. This means that if your website ranks high organically and has a paid search ad at the top of the page, you’re likely to get a higher click-through rate (CTR) and more traffic to your site.
2. Better Keyword Insights
Another significant benefit of combining SEO and PPC is the ability to gain better keyword insights. Search Ads allow you to test and measure the effectiveness of different keywords, ad copy, and landing pages in real-time. This data can help you identify high-performing keywords that you can then incorporate into your SEO strategy. By combining the insights gained from PPC and SEO, you can develop a more comprehensive and effective keyword strategy that targets the right audience with the right message.
Moreover, PPC data can help you identify long-tail keywords that you may have overlooked in your SEO strategy. Long-tail keywords are highly specific and have lower search volume, making them less competitive and easier to rank for. By targeting these keywords in your PPC ad campaigns, you can test their effectiveness and then incorporate them into your SEO strategy for long-term benefits.
3. Higher Conversion Rates
Combining SEO and PPC can also lead to higher conversion rates. PPC campaigns allow you to target specific audiences with highly relevant ad copy and landing pages, making it more likely for them to convert. By optimizing your landing pages and aligning them with your ad copy, you can create a seamless user experience that encourages visitors to take action.
Additionally, having a strong organic presence can increase user trust and credibility, making them more likely to convert. According to a study by BrightLocal, 93% of consumers read online reviews before making a purchase, and having positive reviews can significantly increase conversions. By combining SEO and PPC – Search Ads, you can increase your online visibility and reputation, making it more likely for users to trust and convert on your website.
4. Cost-Effective Advertising
While Search Ads can be expensive, combining it with SEO can help you optimize your advertising spend and achieve better ROI. PPC campaigns allow you to test different ad copy, keywords, and landing pages in real-time, allowing you to identify what works and what doesn’t. This data can then be used to optimize your SEO strategy, reducing the cost per acquisition (CPA) of your organic traffic.
Moreover, by targeting those long-tail keywords in your Search Ad campaigns, you can achieve lower costs per click (CPCs) and reduce your overall advertising spend. By incorporating these keywords into your SEO strategy, you can also achieve lower costs per click for your organic traffic, reducing your overall advertising spend.
5. Improved Brand Awareness
Finally, combining SEO and PPC can help you improve your brand awareness and recognition. By appearing in the top 10 results of SERPs, your business will become more recognizable to users. When people are more aware of a brand, they are more likely to choose it over its competitors. This can lead to increased sales, customer loyalty, and word-of-mouth referrals. A strong brand can also help businesses differentiate themselves from their competitors and establish a unique identity in the market. Ultimately, improved brand awareness can lead to long-term growth and success for businesses.
By effectively combining SEO and PPC – Search Ads your business can achieve a higher conversion rate, increase brand awareness, and most importantly, optimize the best keywords. The hardest part for most businesses is determining what they should spend the advertising budget on. Remember to be comprehensive and to include as much of everything you can afford.