5 Highly-Effective Digital Marketing Strategies

With so many digital marketing strategies available, it can be overwhelming to decide which ones to focus on. In this article, we will explore five highly-effective digital marketing strategies that every business should consider using. These five are SEO, PPC advertising, Content Marketing, Social Media marketing, and Email Marketing. We will also look at the data points that support each of these strategies.

Search Engine Optimization (SEO)

SEO involves optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. It involves on-page, off-page, and technical optimization to improve a website’s visibility and organic traffic. SEO is a digital marketing strategy that every business should participate in. Firstly, it rewards businesses and creators who are thought leaders in their respective subject matter. Secondly, it allows you to keep your marketing and advertising dollars at a consistent level.

This marketing strategy is perfect for businesses that have seasonal peaks and valleys. For example, say you run a sports complex with outdoor soccer fields. In the winter, the fields won’t be used but having good SEO all year round allows you to spend marketing dollars securing rentals from sports leagues. When there are parties that need a field you’ll be seen near the top of search results because of the lasting effects of SEO.

Pay-Per-Click Advertising (PPC)

PPC advertising involves placing ads on search engines or social media platforms and paying for each click on the ad. It allows businesses to target specific keywords and demographics to reach their ideal audience. Ideally you want to spend at least 10% of your advertising dollars on PPC advertising. It is a digital marketing strategy that helps strengthen your search results. It also helps you identify the strongest keywords for your business because the impression data will identify what is being searched for. According to a report by Moz, companies that appear in both the organic search results and the paid ads on Google’s search engine results page (SERP) receive a total of 68% of clicks, compared to just 23% for organic results alone and 3% for paid ads alone.

Content Marketing

Content marketing involves creating and sharing valuable, informative content such as blog posts, videos, or infographics to attract and engage with an audience. It can help build brand awareness, establish thought leadership, and drive traffic to a website. Every business should be producing content because it offers you an opportunity to promote and sell another way. It is imperative for SEO that you are producing content to remain relevant in search results. The Content Marketing Institute surveyed both B2B and B2C businesses and found that 91% of B2B marketers and 86% of B2C marketers consider content marketing a key digital marketing strategy.

Social Media Marketing

Social media marketing involves using social media platforms like Facebook, Twitter, or LinkedIn to reach and engage with an audience. This digital marketing strategy can include organic content creation, paid social media advertising, and social media monitoring to build brand awareness, increase engagement, and drive traffic to a website. These are the top 3 supporting arguments for Social Media Marketing as a digital marketing strategy:

Increased brand awareness: Social media allows businesses to connect with their target audience directly and increase brand awareness directly.

Higher engagement: Social media platforms allow businesses to engage with their customers and build relationships through retweets, likes, and comments.

Increased website traffic and conversions: Social media should drive traffic to your business’s website, which can lead to increased conversions. Don’t over do it but make sure that the right posts have links to your business and products.

Email Marketing

Email marketing involves sending targeted emails to subscribers to promote products or services, nurture leads, and build customer relationships. It can be used to drive sales, increase website traffic, and build brand loyalty. Three points to consider about Email Marketing as a digital marketing strategy:

High ROI: According to a report by the Data & Marketing Association, email marketing has an average ROI of $42 for every $1 spent. That’s 4200%!!!

Increased customer retention: Email marketing is used to build and maintain relationships with customers because you are consistently reaching out to them. Old Navy does a great job with email marketing. They promote, introduce, and offer discounts on a rotating basis.

Increased sales: Email marketing can drive sales by promoting products or services and encouraging customers to make a purchase. According to a report by McKinsey & Company, email marketing is 40 times more effective at acquiring new customers than social media.

At the end of the day, there is no one-size-fits-all solution when it comes to digital marketing strategy. However, businesses should use a combination of SEO, PPC advertising, content marketing, social media marketing, and email marketing to reach their target audience effectively. Each marketing strategy has its strengths and weaknesses, and it is important to understand the data points that support them. By utilizing these digital marketing strategies, businesses can increase brand awareness, drive website traffic, and boost sales, ultimately leading to business growth and success.