Digital Marketing Services For Boutique Shops
Our digital marketing services for boutique shops are designed to fit the unique needs of the retail business. Firstly, we understand that your business comes with high operating costs and so, we have to use digital marketing services that not only build trustworthiness and promote your expertise, but they also need to be cost effective. You’ve worked countless hours and have developed a unique expertise to be where you are, it’s our job to spread that message. Our digital marketing services for boutiques are geared to generate sales in some way, shape, or form. We want new faces finding your site and purchasing your products.
The goal is to put your retail business into the forefront of the buying journey because the more you are seen as an option, the more new customers will choose you. There are 4 main areas that Ground Floor Digital Solutions looks to cover. Together, these digital marketing services form a cohesive approach, ensuring your boutique thrives in the dynamic digital landscape.
Web Design for Boutique Shops
When we build your boutique’s website there will be multiple ways for users to interact with the site. We want every visit to your website to be productive and lead to sales. Ecommerce, email lists, and product reviews, are just some of the ways we create user interaction opportunities for your store. Check out our example site here.
Social Media Marketing for Boutique Shops
At Ground Floor Digital Solutions we identify where your paying customers are online, and then focus our efforts on reaching them there. The social media aspect of our digital marketing services for boutiques is about building your brand by showing the people your great products. This way, all relevant users in your area know what to expect from your shop. Together we craft a social media strategy and schedule everything from photography, posts, reels, hashtags,and keywords. Then we add in the lead generation aspect and capture the user interaction of your profiles. Below are two examples of businesses using social media to grow their brand.
SEO for Boutique Shops
SEO is the most detailed aspect of what we do. Through content marketing from your website, social media, and link building our goal at Ground Floor Digital Solutions is to strengthen your domain authority. Just like our social media services, we start with a plan and a schedule, then we start to execute. It is important that our content is relevant and convertible so that one content idea can be used in multiple ways.
This post on facebook is an example of the type of content marketing we would produce for you. The destination of this post could be a blog post, a service specific landing page, or even a direct lead generation tool. Something like this could be used across multiple platforms and media types as well.
Digital Advertising for Boutique Shops
Digital Advertising is great because you can target direct demographics and set hard spending caps. Digital ads will be used to help jumpstart your boutique’s digital marketing efforts. We will use search ads locally to drive new traffic to your website and promote different products. On social media we will use ads to boost engagement early and harness that power for non-paid content. The best part of digital advertising is that you can now set hard caps on how much you’re willing to spend. Which means you can get all of the value of advertising without needing a money printer. Together, these digital marketing services form a cohesive approach, ensuring your retail business thrives in the dynamic digital landscape.
Jewelry Store Digital marketing Campaigns
This is ideal for any store looking to build their own digital profile. Currently your only digital marketing are reviews on various websites but no actual site or social media for the company. We help you by building a website, creating new socials and upgrading current ones, and then building you a content strategy to follow. We will also set you up with pre-made content that you can rollout over a period of time to help you maintain your digital foundation.
This is perfect for a boutique business that is ready to dominate their market. You have a website and some socials but need an injection of content to boost visibility and generate new business. We would come in and build out your digital profile monthly. We don’t do contracts but we expect a short campaign to last at least 6 months.
You hire us to be your marketing department. We set goals and benchmarks, then execute a plan of attack to achieve them. A long campaign would require a formal agreement but again, not a contract.
Drop us a message and let's talk about your store's needs
