Pinterest is a social media platform that revolves around the concept of discovering and organizing visual content. Similar to Instagram, Pinterest is centered around images and videos. The difference is that users create personalized collections called “boards” and pin visual content (photos, videos, animated gifs) as inspiration, to these boards. It serves as a virtual bulletin board where users can curate and share content based on their interests. This is the most popular feature on the platform as it enables users to find and save ideas for various aspects of their lives.
Now that you understand what Pinterest is at a glance, you can see why using Pinterest to promote a clothing boutique could be beneficial. Here’s a step-by-step guide on how to effectively use Pinterest for promoting your clothing boutique. We are going to assume that you have signed up with a Pinterest business account. If you need help signing up for a Pinterest Business Profile, use the official Pinterest guide here.
Create boards that represent different aspects of your boutique, such as “New Arrivals,” “Seasonal Trends,” “Customer Favorites,” or boards dedicated to specific clothing categories (e.g., dresses, accessories). Use clear and descriptive board titles to make it easy for users to understand your content. Remember, you are organizing these boards in a way where interested parties can quickly pin and share the certain aspects of your boutique that appeals to them. The image snippet is for Saks, a high end clothing boutique, look at the various collections, they appeal to a broad group of people.
Pin visually appealing images of your clothing items. Invest in professional photography or ensure that your images are well-lit, clear, and showcase the details of the garments. You can also create lifestyle images to give potential customers a sense of how your clothing fits into their lives.
These two examples are equally useful for using Pinterest to promote a clothing boutique. The first image is a standard way to display your items. You can reuse a photo like this from your website, where it links directly to this product page. Conversely, Pinterest allows you to insert links on specific parts of the photo to link to specific items within the photo.
The second photo is powerful because it shows your items in action! As the owner of your clothing boutique, don’t be afraid to stage photo shoots with your clothing like the one in the second photo. A potential customer would see something like this and pin it to their personal board for future reference. This will also help with link building for your domain, as links to your domain are in a new place on the internet.
Pin content that tells the story of your boutique. Share behind-the-scenes glimpses, highlight the craftsmanship of your products, and showcase any unique aspects of your brand. This helps create a connection with your audience. Here is an example of popular American Clothing Brand Duluth Trading Company. The photos they use of their stores, community engagements, and outreach paints a picture that matches their central marketing theme. While yes, this is a large corporation and they have vast resources, you can stage your store and photos with the help of a professional photographer.
Keywords and Pins are a major aspect of using Pinterest to promote a clothing boutique. Optimize your board and pin descriptions with relevant keywords. This will enhance the discoverability of your content when users are searching for specific fashion trends or items. This is where Pinterest helps you with super charge your SEO strategy. One of the biggest components of SEO is “Backlinking”. This is where relevant pages like social media, external blogs, directory, and other reputable sites contain content that links back to your content. Pinterest can help with this in a major way as users pin your content to their boards creating a new back link. This is why your content on pinterest must have the right keywords in place to take advantage.
Pinterest is a social platform and building community by being visible can help you grow your clothing boutique with Pinterest. Follow other relevant users, engage with their content, and respond to comments on your pins. Engaging with others on the platform, including liking, repinning, and commenting on their content, is generally believed to have positive effects for several reasons. Firstly, when you interact with someone else’s pin, it may show up in the feeds of people following that user, potentially exposing your profile to a broader audience. The Pinterest algorithm takes user engagement into account when determining what content to show to users. If your profile is actively engaging with relevant content, the algorithm may be more likely to showcase your pins.
A very underrated aspect in using Pinterest to promote a clothing boutique is creating promotional content. Create boards specifically for sales, promotions, and events. Pin images related to discounts, limited-time offers, or upcoming displays to generate excitement among your followers. In these examples below, the general theme is that each promotion is clear and concise so that the user quickly understands what it going on. Regardless of the type of product or service, this is one of the most important things to consider when doing promotional content.
Now that we understand the keys to using Pinterest to promote a clothing boutique, let’s create a Pinterest Framework.
We want to appeal to the right audience every time and so your pinterest page must have boards that appeal to specific aspects of your store. “New Arrivals”, “Gender Specific Clothing”, “Category Specific”, “Seasonal Looks”. If you only sell clothes for one gender then you should focus on category specific boards like “Dresses”, “Outerwear”, “Pants”, or whatever categories make sense for your items and user search patterns.
You are going to create different types of posts on this Pinterest Business page but there are some main keys we can focus on. This way we’ve ensured every post has the same quality standards. Firstly let’s talk about your staged to standard ratio, it should be 2:1. This is highly effective for smaller boutiques because each photo can contain multiple products that can be tagged and linked back to your website for purchase. Furthermore, potential buyers can see your clothing in action and begin to visualize wearing it themselves. Your photos and videos should have the look and feel as if a professional photographer took them. We suggest using one as their services are usually very affordable.
Now let’s talk about keywords and their importance. It is important that every post you put on your clothing boutique’s pinterest page has the proper details. Ask yourself these questions to help you:
This is the description of the photo below, and while it could satisfy the majority of the questions, it could be better. Let’s rewrite it a bit.
From Addict Clothing’s ACVM collection is this Waffle Cotton Knit Hoodie. Featuring a textured waffle weave knit facing that has a soft backing that feels nice to wear against the skin. Draw string hood and large hand warmer pouch. Made from 100% cotton for the perfect winter layering piece that isn’t too thick for shoulder seasons.- Addict Clothes Waffle Cotton Knit Hoodie- From the Addict Clothes Vintage Motorcycle (ACVM) range.- Textured Waffle weave face.- Soft feel backing.- Ribbed cuffs an…
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From Addict Clothing’s ACVM collection is this Black Waffle Cotton Knit Hoodie. Featuring a textured waffle weave knit facing that has a soft backing that feels nice to wear against the skin. Wear it with a pair of our jeans or even joggers for a warm yet rugged look. Made from 100% cotton for the perfect winter layering piece that isn’t too thick. See this hoodie in action here. (This last sentence would contain a link to another post featuring the item in an outfit)
Again, the original description is fine, there’s truly nothing wrong with it. But ours offers the ability to link to a staged photo where the item is used in a full outfit, has outfit suggestions, and won’t get cut off. Just a few things to remember.
By implementing these steps, you can successfully grow your clothing boutique with Pinterest, showcasing your products, connecting with potential customers, and driving traffic online and in-person. If you need help signing up for a Pinterest Business Profile, use the official Pinterest guide here.
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