Increase Insurance Policy Sales in 6 Months

With Ground Floor Digital Solutions

If you read nothing past this introduction, I want you to know the sole purpose of this system is to maximize all of your efforts. This “marketing” system is to serve as an online sales assistant with the purpose of keeping your prospects engaged longer. This system is designed to improve your closing rate and in the process we will also organize your marketing efforts. The cost of client acquisition in financial services is through the roof and so the least your marketing efforts can do is maximize client acquisitions.

Step 1: Know Where Your Best Prospects Use The Internet

Building a persona is the most important part of this journey because it will determine where we put the most content and more importantly, what type of content we should produce the most. Once we identify how our prospects navigate the internet it will determine where we spend our ad dollars, and where we post content for free.

Step 2: Create The Content

The first thing you have to do is decide if you want to be the face of your content or stay in the background of your content. What we will focus on is as follows:

  • Changes in the industry  
  • Feature/Benefit reviews of plans
  • Policy Comparisons 
  • How to find the best plan 
  • Content of happy customers served

Step 3: Upgrading The Website

The adage that a website is a digital business card is obsolete. As a professional service firm, you do not have time to waste, and so your website needs to work as a Sales Assistant. In order to convert your website into an assistant we have to do the following:

  • Optimize for search
  • Streamline customer interaction
  • Create a pathway to the sales cycle
  • Create an ecosystem around the website

Step 4: Marrying The Sales and Marketing Processes

The client fills out a questionnaire to determine the 3 best policies for them.

Each plan will have its own webpage with information on it and then the ad cycles can begin.

If a prospect does not have the necessary devices at the time of meeting then the questionnaire is filled out and information via email is sent with the corresponding links.

Each product page will have a retargeting pixel on it for all major ad exchanges.

In a 2 week span we will serve the prospect 3 types of ads:

  1. Details on the specific policies presented by the questionnaire.
  2. Success Stories on other clients using the specific policy(ies)
  3. Background information and reviews on you and your business

After two weeks when you approach the prospect for a 2nd meeting, the prospect will have more buy-in, and you will have a higher chance of closing them.

Why This Works

Retargeting Ads are 80% more likely to be clicked on. This means your prospects will be doing their due diligence on your terms. We get to control the narrative of what they see when considering their options for Insurance related products. 

 

Paid Ads give us access to user data that you now get to use in all of your follow up meetings. You’re going to meet with these prospects at least one more time. Now you know what areas to address, and how to close them.

 

Retargeting ads only charge per click or per 1000 impressions. You’re only paying for how people you meet with x 3, and so your costs are relatively low compared to other sales methods in your industry. For example the first 3 months the budget is $2,000, the next 3 months and beyond the budget is $1,200 – $1,500.

Costs and Fees

Initial Setup Cost - $800

Covers

  • Website Creation/Upgrade
  • Social Media
  • Content Schedule
  • Sales Technology

Monthly Marketing Budget - $2000

How I Get Paid

The way I see it, I can’t expect to make a good wage working with you, if you are not making any money. So I only get paid based on how many new deals you close per month. This way our goals are aligned and we are working together. Every 3 months we meet and evaluate our campaign and calculate the fruits of our labor. My commission is based on the average number of new deals you sign. There are 3 levels of success and each has a different payment calculation.

  • Gold Standard - Double Average Sales per Month
  • Optimal - Increase to Monthly Sales
  • Sub-Optimal - No Increase - I don't get paid

Example

  • Average deals closed/month: 10
  • Average Per Deal Commision: $300

Scenario 1: Optimal

Scenario 2: Gold Standard

Monthly Totals [ 48  ]: 19,17, 12

Average = 16 

New Sales = [16 – 10 ]= 6

Total Commission Value = [6*300] = $1800

My Commission = 50% of 1800 = $900 

Monthly Totals [ 67 ]: 22, 23, 22

Average = 22 ← Rounded down

New Sales = [22 – 10 ] = 12

Total Commission Value = [12*300] = $3600

My Commission = $3,600

 

Let's Talk About Your Brokerage

  • Info@groundfloordigitalsolutions.com